Who's the Fairest of them All?

Sunny beaches and tropical breezes. That's Penang for you. For most Westerners, one of the best souvenirs of a stay on the island is a bronze glow, a golden tan, and the potential for skin cancer. Not so for the locals. In Malaysia, as well as much of Asia, being fair and white is the preferred complexion.

It's as if a culture's beauty standards purposely mess with people's minds by idealizing the hardest attribute to attain. Most Malays and Indians have medium to dark skin. Beauty ads here tempt them to make it fairer. Most white people are...well... white. The beauty ideal for them in the West is tan.